Bluem
Bluem embarked on a transformational journey with Puraest, driven by a shared dedication to meaningful design and sustainability. Over 18 months, we meticulously crafted Bluem's Brand and Packaging Refresh, aligning every element with their environmental ethos. This project wasn't just about aesthetic appeal; it was about embodying Bluem’s commitment to our planet.
SCOPE:
Brand Refresh
Packaging Design
Bluem
Bluem embarked on a transformational journey with Puraest, driven by a shared dedication to meaningful design and sustainability. Over 18 months, we meticulously crafted Bluem's Brand and Packaging Refresh, aligning every element with their environmental ethos. This project wasn't just about aesthetic appeal; it was about embodying Bluem’s commitment to our planet.
SCOPE:
Brand Refresh
Packaging Design
Our collaboration birthed Bluem’s new packaging, a celebration of eco-conscious design. Utilising post-consumer recycled paper and natural soy-based inks, we designed mailer boxes and packaging that speak volumes about responsible beauty. This initiative is more than just packaging; it’s a manifesto of Bluem’s dedication to nurturing both skin and earth with unparalleled integrity.
Our collaboration birthed Bluem’s new packaging, a celebration of eco-conscious design. Utilising post-consumer recycled paper and natural soy-based inks, we designed mailer boxes and packaging that speak volumes about responsible beauty. This initiative is more than just packaging; it’s a manifesto of Bluem’s dedication to nurturing both skin and earth with unparalleled integrity.
The culmination of our work with Bluem is not just a brand refresh but an icon for the clean beauty industry. It showcases how beauty and sustainability can coalesce into a product that is both luxurious and kind to the planet. Bluem’s revamped identity and packaging stand as a testament to the power of intentional design, marking a significant step towards a more sustainable future in beauty.
The culmination of our work with Bluem is not just a brand refresh but an icon for the clean beauty industry. It showcases how beauty and sustainability can coalesce into a product that is both luxurious and kind to the planet. Bluem’s revamped identity and packaging stand as a testament to the power of intentional design, marking a significant step towards a more sustainable future in beauty.
"Working with Puraest transformed Bluem, capturing our clean beauty and sustainability ethos perfectly. Their creativity and commitment brought our brand's mission to life, deeply resonating with our customers. I’m profoundly thankful for their work, which has beautifully redefined our identity. Thanks to Puraest, we're proudly presenting a brand that truly stands for beauty, integrity, and environmental stewardship."
– Montana Lower, Founder
"Working with Puraest transformed Bluem, capturing our clean beauty and sustainability ethos perfectly. Their creativity and commitment brought our brand's mission to life, deeply resonating with our customers. I’m profoundly thankful for their work, which has beautifully redefined our identity. Thanks to Puraest, we're proudly presenting a brand that truly stands for beauty, integrity, and environmental stewardship."
– Montana Lower, Founder
LOCATION:
Tasmania, Australia
LOCATION:
Tasmania, Australia
COLLABORATORS:
Modern Alchemy Studio
COLLABORATORS:
Modern Alchemy Studio
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