Before I delve into the wonders of working with a brand mentor, I first need to answer the question of what a brand mentor actually is?...

Put simply, think of a brand mentor as a business coach, a marketer and a designer all rolled into one.

A brand mentor is someone that not only knows how to create a beautiful brand but also has the strategic wisdom in building the right foundations for a successful business. Think of them as the bridge between the left and right brain, packed with the knowledge and skills to put harmonious brand and business ideas into place. They establish and guide you in implementing the best brand strategies that allow your business to stand out in the market and inevitably gain loyal customers. Every business needs a brand mentor to help the business grow.


Why do you need a brand mentor?

Have you ever wondered how other brands seamlessly make the right moves and effortlessly create brand awareness?

Well, chances are that they have a brand mentor guiding them every step of the way.

Running a business and building a brand is an all-consuming job that requires you to wear multiple hats and make multiple decisions daily. For most brand owners, the creation and delivery of your service or product take up the majority of your time. This means that other vital elements like marketing take a backseat, and result in you not having the time to execute meaningful campaigns that allow you to be seen by potential customers.

The best solution for this is to focus on differentiating your brand by mapping out these key elements…


01 | Identify your core values + craft your mission statement

02 | Build your unique brand story

03 | Translate your brand's essence into visual language

04 | Share your brand story with the world

05 | Create value and ignite an engaging conversation with your audience


All of these elements take a lot of time, and trial and error. A brand mentor has already travelled this road many times and learnt these lessons, meaning that it will save you not only time but money by avoiding mistakes.

Being a brand mentor is what truly lights me up. I love being able to guide brand owners through the complex and confusing world of building a business. I work on a weekly basis with my clients (in a diverse range of industries such as wellness technology, sustainable fashion and natural beauty) to build a truly conscious and successful brand, which is something they find invaluable. This offering grew organically simply through my passion for helping purposeful brands grow and succeed, the value and confidence I saw it gave my clients, and the pure enjoyment to share my knowledge with the world.

Currently, this offering is through either a retainer or a fully integrated branding project. I am looking to launch a unique Brand Mentor course this year that includes everything from regular mentoring sessions to the creation + launch of a full brand (logo design, brand identity, brand strategy, web design, marketing materials, packaging, etc.). If this is something you like the sounds of then we would love to hear from you. Otherwise, stay tuned for the Brand Building Brilliance course to launch later this year!


Kind client words…

‘I find my weekly calls with Anna so valuable. For the past 6 months, I have been working with Puraest to build my brand and develop my product. It has so far been an incredible collaboration that has given me all that I need to build a successful brand and long may it continue.’ - Kristan Fiandach, Feel Good People

‘For the past year I have had the pleasure of working with Anna to create Slowe. We work together on a weekly basis and I couldn’t be more grateful for the guidance and the brand Puraest has created for me.’ - Georgina Neil Ryan, Slowe