Burleigh Chilli Co.
Puraest embarked on a flavorful journey with Burleigh Chilli Co., a brand embodying the vibrant essence of Burleigh Heads' sun-kissed beaches and adventurous spirit. Tasked with capturing the company's unique blend of playfulness, warmth, and culinary zeal, we set out to create a brand identity that mirrors the joy and connection of its community-focused ethos. With sauces that promise to enhance any meal, Burleigh Chilli Co. offers a taste of the laid-back, beachy lifestyle, infused with just the right mix of heat and heart right on the Gold Coast.
SCOPE:
Brand Strategy
Brand Identity
Art Direction
Packaging Design
Website →
Burleigh Chilli Co.
Puraest embarked on a flavorful journey with Burleigh Chilli Co., a brand embodying the vibrant essence of Burleigh Heads' sun-kissed beaches and adventurous spirit. Tasked with capturing the company's unique blend of playfulness, warmth, and culinary zeal, we set out to create a brand identity that mirrors the joy and connection of its community-focused ethos. With sauces that promise to enhance any meal, Burleigh Chilli Co. offers a taste of the laid-back, beachy lifestyle, infused with just the right mix of heat and heart right on the Gold Coast.
SCOPE:
Brand Strategy
Brand Identity
Art Direction
Packaging Design
Website →
Our collaboration spanned from conceptual brand strategy to tangible art direction and packaging design, culminating in a dynamic website that invites users into Burleigh Chilli Co.’s flavourful world. We aimed to distill the brand's core of sunny adventures and culinary craftsmanship into every element, ensuring the packaging wasn’t just visually captivating but a beacon of the brand's playful and caring personality. Our mission was to position Burleigh Chilli Co. as the go-to choice for enhancing dining experiences on the Gold Coast, embodying a premium, locally-sourced ethos without the intimidation of overwhelming heat.
Our collaboration spanned from conceptual brand strategy to tangible art direction and packaging design, culminating in a dynamic website that invites users into Burleigh Chilli Co.’s flavourful world. We aimed to distill the brand's core of sunny adventures and culinary craftsmanship into every element, ensuring the packaging wasn’t just visually captivating but a beacon of the brand's playful and caring personality. Our mission was to position Burleigh Chilli Co. as the go-to choice for enhancing dining experiences on the Gold Coast, embodying a premium, locally-sourced ethos without the intimidation of overwhelming heat.
The outcome was a resounding success, with Burleigh Chilli Co.'s branding becoming a talking point amongst the community. The visual and digital narrative we crafted resonated deeply, striking a balance between premium quality and approachable fun. Customers have fallen in love with its aesthetic appeal, so much so, that the bottles often grace kitchen shelves as décor, embodying the vibrant spirit of Burleigh. Our comprehensive suite of services elevated Burleigh Chilli Co. beyond a culinary delight, making it a symbol of joyous moments and the epitome of flavour that brings people together.
The outcome was a resounding success, with Burleigh Chilli Co.'s branding becoming a talking point amongst the community. The visual and digital narrative we crafted resonated deeply, striking a balance between premium quality and approachable fun. Customers have fallen in love with its aesthetic appeal, so much so, that the bottles often grace kitchen shelves as décor, embodying the vibrant spirit of Burleigh. Our comprehensive suite of services elevated Burleigh Chilli Co. beyond a culinary delight, making it a symbol of joyous moments and the epitome of flavour that brings people together.
“Embarking on our journey with Puraest marked a pivotal moment for Burleigh Chilli Co. Initially unsure of where to begin, Puraest guided us through each step with ease and creativity. Their impact on our brand has been profound; it’s the cornerstone of our business's identity and success. The brand resonates so well with our audience, prompting frequent inquiries about who created it. With Puraest's expertise, we've seen our business flourish, achieving success beyond our expectations. Their role in our growth is undeniable, and we couldn't be more thankful for their partnership.”
–– Justin Miller, Co-Founder
“Embarking on our journey with Puraest marked a pivotal moment for Burleigh Chilli Co. Initially unsure of where to begin, Puraest guided us through each step with ease and creativity. Their impact on our brand has been profound; it’s the cornerstone of our business's identity and success. The brand resonates so well with our audience, prompting frequent inquiries about who created it. With Puraest's expertise, we've seen our business flourish, achieving success beyond our expectations. Their role in our growth is undeniable, and we couldn't be more thankful for their partnership.”
–– Justin Miller, Co-Founder
LOCATION:
Gold Coast, Australia
LOCATION:
Gold Coast, Australia
COLLABORATORS:
Kat Niclis
COLLABORATORS:
Kat Niclis
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